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Creamy Sela Rice is a type of rice that has undergone a unique parboiling process before it is milled. The process involves soaking the rice in water, steaming it under pressure, and then drying it before milling. This process helps to lock in the rice's natural nutrients, resulting in a bowl of rice that is more nutritious than polished white rice. Creamy Sela Rice is slightly yellow and has a creamy texture and flavour. This makes Creamy Sela Rice a popular choice for a wide range of dishes, including biryanis, pilafs, and fried rice dishes.